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Inaayat Wazir's avatar
Inaayat Wazir
pro
El Paso, USA
Brand and Creative OPs Leader
New to Contra
Brand and Creative OPs Leader
Cover image for At Kenetik, I led brand and content during a high-growth cha...
At Kenetik, I led brand and content during a high-growth chapter - and this is the kind of work I love: creating high-value content that educates, builds trust, and actually drives growth. We weren’t just promoting a product. We were helping people understand how it works, why it matters, and how it fits into their lives. From clarifying the science to addressing real customer questions (and the ones they haven’t asked yet), I built a content strategy that delivered value first - through storytelling, education, and relevance. It wasn’t about adding more noise - it was about creating a brand signal: clear, credible, and discoverable.
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Cover image for A High Performance Social Content Engine System
A High Performance Social Content Engine System
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0
Cover image for Partnered 1:1 with Kokora’s founder to build a supplement br...
Partnered 1:1 with Kokora’s founder to build a supplement brand in the emerging regenerative organic space. Led brand positioning, content strategy, and built lean-but-scalable creative + marketing ops.
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Cover image for Hey y’all! New here and hopefully using this correctly 😅 I’...
Hey y’all! New here and hopefully using this correctly 😅 I’m Inaayat, a strategic brand + creative leader who sits at the intersection of brand, design, and ops. I just wrapped 2 years of hypergrowth with Kenetik, a science-backed ketone drink brand — what started as a packaging refresh turned into helping establish their creative + marketing operations, building a cohesive brand system across 11+ SKUs, and launching two new product lines. On Contra, I’m excited to partner with thoughtful, scaling brands who need someone to turn complex ideas into clear, beautiful, and repeatable brand systems that actually move the numbers.
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Sprout Social(2)
Abby Townsend's avatar
Abby Townsend
College Station, USA
Adaptable Project Manager and Problem Solver
Adaptable Project Manager and Problem Solver
Cover image for Social Media Management
Social Media Management
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3
Cover image for Publications
Publications
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1
Cover image for Web Migration
Web Migration
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0
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Sprout Social(1)