Problem: Multiple brands had fragmented paid search strategies, limiting performance as the busin...Problem: Multiple brands had fragmented paid search strategies, limiting performance as the busin...
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Desmond Manuel
• Jul 17
Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch.
Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms.
Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
Content ResearcheCommerce ManagementeCommerce Marketing6SenseGoogle Ads
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