Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch.
Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms.
Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
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69
Niche Start-Up Adoption Tactics
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15
Invigorating the Financial Consumer
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17
Launching A Local Niche Wellness Brand
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9