Problem: Multiple brands had fragmented
Desmond Manuel
Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch.
Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms.
Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
Like this project
Posted Jul 17, 2026
Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch. Action: Led a cross...
