Problem - A new music streaming service looking to become infamous as an agent of discovery by invigorating the niche underground music segment consisting of SoundCloud and unsigned musicians.

Action - An agile content-focused search media strategy was crafted (for paid and organic) and executed upon to quickly establish consumer authority along-side contextually relevant content consumed by the underground music market. We paired this with IBM Watson AI powered display campaign to additionally establish brand recognition utilizing highly specific, privacy safe and verified targeting.

Results - Established a 10% average engagement rate across all digital content within 3 months of product launch resulting in over 50K app downloads throughout the campaign.