Led comprehensive social media strategy for Raeburn Winery, developing and executing full-funnel paid Meta campaigns alongside organic content strategy and strategic influencer partnerships. Drove measurable increases in brand visibility, reach, and engagement while establishing Raeburn as a collaborative community member in Sonoma's food and wine scene.

Developed integrated organic and paid social media strategy emphasizing brand authenticity, Sonoma County roots, and sustainability positioning

Managed paid Meta ad campaigns tailored to audience objectives and seasonal moments

Executed strategic brand partnerships with complementary local businesses for cross-promotion and audience expansion

Managed influencer partnerships focused on authentic storytelling and user-generated content

Created and optimized organic content across Instagram and Facebook for engagement and community building

Coordinated real-time engagement initiatives (Facebook Live events, co-hosted experiences)

Built community management strategy to foster authentic engagement and brand loyalty

Meta advertising campaigns optimized for brand awareness and engagement

Multi-brand influencer partnerships featuring authentic, collaborative storytelling

Strategic local partnerships that expanded reach to aligned audiences

Strong engagement growth through targeted creative and paid/organic synergies

Build awareness and grow engagement for newly launched Instagram and Facebook accounts in a competitive wine market.

Managed integrated organic and paid social media strategy emphasizing Raeburn's Sonoma County roots, sustainability, and founder's philanthropy

Developed strategic brand partnerships with complementary local Sonoma businesses to cross-promote and tap into aligned audiences

Executed influencer campaigns that leveraged partner brands for expanded reach

How to Build the Ultimate Cheeseboard Campaign Partnered with premium cheese brands (Cowgirl Creamery, Laura Chenel, Miyoko's Creamery) for an influencer reels campaign featuring collaborative content to maximize Raeburn's exposure to partners' follower bases.

National Oyster Day with Bodega Bay Oysters Developed cross-promotional content strategy leading up to a Facebook Live co-hosted with Bodega Bay Oysters featuring shucking tutorials, pairing guidance, wine tasting, and education. Drove real-time engagement and community building.

Influencer Campaign Reach: 60k total impressions across 3 influencer partners' reels

Combined Audience Reach: 756.5k followers through partnered brand and influencer collaborations

Successfully launched social presence from zero with organic content and strategic partnerships rather than paid reach alone

Expanded brand visibility across complementary food and lifestyle audiences with Northern California base

Established Raeburn as a collaborative community member within Sonoma's artisan food scene