Meta Ad Campaigns for Majek Vineyards
Nicole Dickerson
Majek Vineyards & Winery
Meta Ad Campaign Strategy & Optimization for DTC Wine Sales Growth
Led strategic paid Meta advertising campaigns for this family-owned Texas winery, developing messaging and creative that celebrated Texas wine culture, seasonal moments, and brand authenticity. Focused on driving website traffic, landing page views, and foot traffic while optimizing for efficient cost-per-result metrics.
What I Did:
Developed geo-targeted Meta ad strategy aligned with local and regional audience objectives
Crafted seasonal copy and creative assets celebrating Texas wine lifestyle themes
Implemented refined audience targeting strategies to improve conversion rates and reduce costs
Deployed optimized ad formats (carousel ads) to maximize engagement and performance
Continuously monitored and optimized campaigns using GA4 and performance data
Managed budget allocation and bid strategies to maximize efficiency
Tools & Platforms Used:
Meta Ads Manager, GA4, Google Keyword Planner, Canva, Google Sheets
Key Optimizations:
Refined audience targeting to female-focused segments, reducing costs and improving conversion rates
Deployed Meta-optimized carousel ad formats to boost engagement
Tailored seasonal messaging to align with Texas wine lifestyle and cultural moments
Case Study: Majek Vineyards Increase Foot Traffic Through Paid Ad Strategy
Challenge:
Drive winery foot traffic and website visits for a family-owned Texas winery during both peak holiday periods and slower off-season months.
Solution:
Developed and managed geo-targeted paid Meta advertising campaigns celebrating Texas wine culture and seasonal moments
Created authentic messaging and visuals that connected with local and regional wine enthusiasts
Continuously optimized targeting, ad formats, and creative based on performance data
Key Optimizations:
Refined audience targeting to female-focused segments in January, reducing costs and improving conversion rates
Deployed Meta-optimized carousel ad formats to boost engagement
Tailored seasonal copy to align with Texas wine lifestyle and cultural moments
Results:
Landing Page Views: Increased 93% month-over-month
Cost Efficiency: Decreased cost per landing page view by 54% MOM through refined targeting
Reach: Doubled impressions MOM to 156K total
Performance: Achieved 2% CTR at $0.29 CPC
CPM: Reduced by 41% to $3.46
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Posted Oct 16, 2025
Led Meta ad campaigns for Majek Vineyards to boost DTC wine sales and engagement.
