Influencer Partnerships & Social Media Strategy for Smith & Hook
Nicole Dickerson
Smith & Hook
Integrated Paid & Organic Social Media Strategy for Wine Brand Growth
Led comprehensive social media strategy for Smith & Hook, developing and executing full-funnel campaigns that blended paid advertising, organic content, influencer partnerships, and community management. Drove measurable increases in brand visibility, reach, and customer engagement through strategic creative execution and channel optimization.
What I Did:
Developed Meta ad strategies tailored to brand audience and seasonal campaign goals
Managed influencer partnerships focused on authentic storytelling and user-generated content
Created and executed integrated campaign strategies across paid and organic channels
Built targeted creative assets designed to maximize engagement and brand alignment
Managed community engagement and optimized content based on performance data
Coordinated cross-channel campaigns that amplified reach and message consistency
Campaign Highlights:
Meta advertising campaigns optimized for audience targeting and conversion goals
Influencer partnerships featuring authentic storytelling and UGC integration
Significant engagement growth across social channels through targeted creative and strategic partnerships
Integrated paid and organic synergies that maximized campaign efficiency
Case Study: Smith & Hook Father's Day Grill Masters Collab
Smith & Hook x Grills Masters Club Father's Day Partnership
Challenge:
Increase reach and engagement for a small Instagram account during a competitive seasonal moment (Father's Day).
Solution:
Developed a multi-channel Father's Day partnership with Grill Masters Club to reach an audience of grill enthusiasts perfectly aligned with Smith & Hook's bold red wines.
Campaign Elements:
Cross-promotional content series across both brands' social channels with applicable discount codes
Influencer-hosted giveaway featuring both a 12-bottle wine cooler and 3-month subscription to Grill Masters Club
Email blast exchange to expand reach into each brand's subscriber base
Results:
Influencer Giveaway Performance: 35.7K impressions, 720 engagements (2% engagement rate)
Tapped into Grill Masters Club's established community to expose Smith & Hook to new, highly relevant audiences; Smith & Hook reached an additional 15,000+ email subscribers via Grill Master's Club
Created seasonal momentum for a small account through strategic partnership rather than paid media alone
Like this project
Posted Oct 16, 2025
Led social media strategy for Smith & Hook , including organic content, influencer partnerships, and paid social media advertising.
