Developed and executed a targeted PR strategy for Repour Wine Saver, a direct-to-consumer wine preservation product. Crafted compelling press materials and conducted strategic media outreach to position the product as an innovative solution within the wine and lifestyle space.

Researched and identified relevant journalists, lifestyle outlets, and wine-focused publications

Developed compelling press releases and pitch angles that resonated with editorial teams

Executed targeted outreach campaigns to secure coverage in key publications

Built relationships with media contacts to establish ongoing brand visibility

Successfully secured media placements in national lifestyle outlets, establishing Repour as a credible player in the wine tech space and driving brand awareness among target audiences.