Led comprehensive social media strategy for Montes Wines USA, developing and executing full-funnel paid Meta campaigns alongside organic content strategy and strategic influencer partnerships. Repositioned brand messaging and diversified content to drive measurable increases in engagement, audience growth, and demographic shift toward younger consumers.

Developed integrated organic and paid social media strategy with repositioned brand messaging

Established six strategic content pillars: Wines, Sustainability, People, Winemaking & Vineyards, Tourism & Gastronomy, and Touch of Grace

Diversified content strategy with video formats and organic user-generated content

Managed paid Meta ad campaigns tailored to reach younger U.S. consumers

Executed strategic influencer partnerships and giveaway campaigns to expand reach and engagement

Optimized content across Instagram and Facebook based on performance data and audience insights

Built community management strategy focused on authentic engagement and brand positioning

Meta advertising campaigns targeting younger demographics and luxury wine consumers

Influencer partnerships and giveaway campaigns focused on authentic storytelling

Diversified content strategy featuring video and UGC to maximize engagement

Strong engagement growth through strategic creative optimization and community management

Revitalize an unengaged social media fanbase and attract younger U.S. consumers for this luxury Chilean wine brand.

Repositioned brand messaging around six strategic content pillars: Wines, Sustainability, People, Winemaking & Vineyards, Tourism & Gastronomy, and Touch of Grace

Diversified content with video formats and organic user-generated content

Launched targeted influencer partnerships and giveaways to expand reach and drive engagement

Engagement increased from 2-4% to 5-7%

Grew to 99K followers

77% of audience aged 25-44

Engagement surged from 1-2% to 11-13%

Grew to 16.3k followers

50% of followers aged 34 or younger

Successfully shifted audience demographics younger on both platforms while significantly increasing engagement rates, establishing Montes Wines as an engaging, relevant brand for U.S. wine consumers.