Developed and executed retail-focused Meta advertising campaigns for Teliani Valley to support sales efforts in securing new U.S. retail distribution. Created market-specific ad campaigns designed to demonstrate in-market consumer demand to retailers and drive foot traffic to stores carrying Teliani Valley wines.

Developed retail-targeting Meta ad strategy focused on driving consumer traffic to specific retail locations

Created market-specific media plans for sales presentations to prospective retail partners

Built campaigns designed to demonstrate in-market consumer support and demand

Optimized ad performance for cost-efficiency and maximum reach

Managed campaigns across multiple geographic markets (NY, DC, TX, CA)

Used paid advertising to generate tangible consumer interest and traffic data for retailer pitches

Created market-specific evidence of demand to support sales expansion into new territories

Demonstrated ROI and consumer engagement to justify retail partnerships

Support sales efforts to secure retail distribution in new U.S. markets beyond New York and DC.

Launched retail-targeting Meta ads to drive consumer traffic to stores carrying Teliani Valley wines

Created market-specific media plans for sales presentations, demonstrating in-market consumer support to retailers

Budget: $1,500 at <$5 CPM

Reach: 216K consumers across NY and DC markets

Impressions: 400K total monthly impressions

Cost Efficiency: Achieved scale with minimal budget through strategic targeting and optimization

Secured new distribution in Texas and California

Texas campaign expanded based on success, demonstrating validated demand for retail expansion

Provided retailers with concrete consumer demand data to support partnership decisions