Led the end-to-end launch and management of Rudy Project's affiliate marketing program, from platform research and selection through partner onboarding and ongoing campaign optimization. Built scalable systems and promotional strategies designed to expand brand reach and drive e-commerce sales through strategic affiliate partnerships.

Researched and selected AvantLink as the affiliate platform, evaluating fit for the brand's DTC business model

Developed comprehensive affiliate onboarding materials and partner guidelines

Built a structured promotional cadence including monthly newsletters, weekly promotional campaigns, and monthly banner ad creation

Created marketing assets (discount codes, banner ads, email templates) to support affiliate promotion efforts

Managed ongoing affiliate communication and provided partner support to maintain engagement

Tracked program performance and optimized campaigns based on partner feedback and performance data

Established systems for partner recruitment, onboarding, and relationship management

Successfully launched Rudy Project's affiliate program and established foundational systems for scaling partner-driven revenue. Built repeatable processes for affiliate management and promotional support that positioned the program for continued growth.