Logo design for Santa Marina, a Los Angeles swimwear brand with a Brazilian soul - freedom, nature, and environmental awareness built into every collection. The brief called for an identity as light as the sea and as firm as the purpose behind it. I designed a logo that conveys fluidity and strength, inspired by the energy of the ocean, extended into brand applications: product labels, shopping bags, and packaging. For a sustainable swimwear brand, color already tells part of the story - green entered the palette as nature, freshness, and connection to the ocean.
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A pool construction company with great work and no brand to match it. The logo grew out of the contour of a pool itself - a simple, memorable symbol that ties the brand directly to its field. From there, I built a full visual system: water-inspired blues with orange accents, fluid shapes that extend across every touchpoint - business cards, stationery, uniforms, the company truck, and a website born in the same visual language. Identity and website designed together from the start, speaking the same language from start to finish.
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Business presentation for Coastal Collection Storage, a collector car storage and management company in Los Angeles. Founded by collectors, the company didn't need a deck that over-explains - it needed class. Clean layout, typography and palette aligned with the brand, and intentional diagonals that communicate movement and agility. The design doesn't compete with the cars; it leads to them.
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A business presentation designed to translate innovation, sustainability, and long-term vision into clear visual language. The concept mixes a modern aesthetic with meaningful symbolism: sacred geometry brings balance and evolution into the structure, while a deep blue and gold palette creates stability and quiet confidence. Every slide communicates idea and feeling at the same time.
I started Aura 4+ years ago as my design practice. I've been lucky to collaborate with great founders since then, and decided to give the logo some life with this simple animation.
myTapp evolved from a consumer-facing solution into a strategic B2B platform. Through repositioning, clearer messaging, and a scalable brand and website system, the company gained alignment, credibility, and a foundation for sustainable growth.