To turn food into atmosphere, encounters into memories, and summer into identity: an experience designed to be lived, felt, and shared.

Challenge____

Build a burger brand that went beyond the product and translated a complete experience of summer, connection, and lifestyle. It was necessary to communicate flavor, freshness, and social energy without falling into obvious beach references or generic codes from the food segment, while preserving a casual premium perception and creating desire from the very first interaction with the brand.

Solution____

The identity project presents Sea Garden as a young, sunny, and social food brand, created to turn eating into an experience of atmosphere, presence, and memory. The visual language combines bold typography, vibrant colors, and graphic elements inspired by summer, street food, and outdoor gatherings. The concept comes from the idea of a garden by the sea: a living, fresh, and inviting space where smash meets the sun, food meets the hangout, and the brand becomes part of the moment.

Keywords such as SUN, SMASH, FRESH, SOCIAL, and VIBE guide the visual system, creating a flexible and recognizable identity capable of expanding across packaging, menus, facade, social media, and all touchpoints of the Sea Garden experience.

Project developed by: Eduardo Maciel de Bortoli

Creative Direction, Visual Identity & Graphic System: Eduardo Maciel de Bortoli

Commissioned by: Sea Garden