Desafio____

Develop a visual identity for a furniture brand capable of translating strength, finishing, and sophistication without falling into obvious or overly heavy industrial codes. The challenge was to position Móveis Augusto as a solid, reliable, and desirable brand, connecting the rustic industrial aesthetic to a more contemporary and editorial perception.

Solução____

The solution starts from the union between wood, metal, and space. The identity uses an earthy palette, strong contrasts, and clean compositions to highlight the raw materials and the design of each piece. The result is a brand with a strong yet balanced visual presence: rustic in material, industrial in structure, and sophisticated in the way it presents itself.

Project developed by: Eduardo Maciel de Bortoli

Creative Direction, Visual Identity & Graphic System: Eduardo Maciel de Bortoli

Commissioned by: Móveis Augusto