Heidi Daiane
heidi-design.blogspot.com
Ready for work
Heidi is ready for their next project!
Logo design for Santa Marina, a Los Angeles swimwear brand with a Brazilian soul - freedom, nature, and environmental awareness built into every collection. The brief called for an identity as light as the sea and as firm as the purpose behind it. I designed a logo that conveys fluidity and strength, inspired by the energy of the ocean, extended into brand applications: product labels, shopping bags, and packaging. For a sustainable swimwear brand, color already tells part of the story - green entered the palette as nature, freshness, and connection to the ocean.
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A pool construction company with great work and no brand to match it. The logo grew out of the contour of a pool itself - a simple, memorable symbol that ties the brand directly to its field. From there, I built a full visual system: water-inspired blues with orange accents, fluid shapes that extend across every touchpoint - business cards, stationery, uniforms, the company truck, and a website born in the same visual language. Identity and website designed together from the start, speaking the same language from start to finish.
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Vehicle wrap design to turn a company car into a moving brand communication piece. In vehicle wrap design, the message needs to land in a few seconds - the car passes, the eye catches it. I prioritized essential information, distributed across the most visible areas of the vehicle, with clear hierarchy and instant brand recognition. Final delivery includes production-ready technical files sized to the specific vehicle model, applied in realistic mockups for client approval before any printing.
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Business presentation for Coastal Collection Storage, a collector car storage and management company in Los Angeles. Founded by collectors, the company didn't need a deck that over-explains - it needed class. Clean layout, typography and palette aligned with the brand, and intentional diagonals that communicate movement and agility. The design doesn't compete with the cars; it leads to them.
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A business presentation designed to translate innovation, sustainability, and long-term vision into clear visual language. The concept mixes a modern aesthetic with meaningful symbolism: sacred geometry brings balance and evolution into the structure, while a deep blue and gold palette creates stability and quiet confidence. Every slide communicates idea and feeling at the same time.
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Editable PowerPoint template designed for Dermsquared, a dermatology education platform. The system covers master slides, typography hierarchy, and layout variations so the team can build consistent, on-brand presentations without a designer — clarity and credibility built into every slide.
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Shapely is a US company redefining weight loss through a personalized approach. The brief started as a business presentation, but clean and modern wasn't enough — the subject involves injections, which calls for sensitivity. I built a visual system that felt professional without feeling cold. The result was so successful the project grew: trifold brochure, social media templates, letterhead, and promotional poster. A presentation that became applied brand identity.
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Presentation design for a dog training online course. I structured the content into a clear visual narrative with consistent branding, friendly photography treatment, and layouts that keep students engaged from the first slide to the last - designed to teach, not just to look good.
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Website design for Intrepid Sports, an athlete performance assessment business for MMA and combat sports in Perth, Australia. The visual language needed to match the energy of the sport: a dark base with high-impact orange, bold typography, and a custom icon set for services. The site structures a tiered assessment offer (Silver, Gold, Platinum), integrates online booking, and presents sports science credentials with clarity - built on Wix.
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Personal Brand Website Design
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Veterinary Website for Melville Animal Hospital
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Hand-Painted Skiers Print for Fórum – AW22
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SS24 Print Collection – Exclusive Patterns for Fashion
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Coca-Cola Jeans – Print Design for Summer Campaign
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