Cycling isn't just a sport—it's a lifestyle. For those who live and breathe the thrill of the road, we've created something extraordinary: SW, a comprehensive hub designed exclusively for amateur cyclists. Whether you're looking to stay updated with the latest cycling news, unlock exclusive deals, or participate in some of the most exciting cycling events, SW has it all.

SW is more than just a brand; it's a community and a platform that brings together everything a cyclist could need. Our goal is to support and elevate the experience of road cycling enthusiasts by offering a range of products, services, and events that cater specifically to their passion.

Stay ahead of the curve with our dedicated media platform. We bring you the latest news, insights, and updates from the world of cycling. Whether it's the newest gear, race results, or training tips, our platform is your go-to source for everything happening in the cycling world.

Join the SW Subscription Club and gain access to a host of exclusive benefits. Members enjoy discounts and promotions from our network of partner companies, making it easier to gear up and save. But that's not all—membership also includes invitations to special meetups and cycling trips, where you can connect with like-minded cyclists and share the road together.

Ride, Compete, ConquerAt SW, we believe in the power of competition and camaraderie. That's why we've developed a series of cycling events that challenge and inspire:

- SW Criterium: Experience the adrenaline rush of closed-circuit racing. The SW Criterium is designed for cyclists who crave speed, strategy, and a competitive edge.

- SW Desafio das Serras: Test your limits on some of the most demanding mountain routes. This event, integrated with the Strava platform, challenges participants to conquer short, steep climbs in the fastest time possible. It's a true test of endurance and power.

- SW Tour: Coming soon, the SW Tour will be a multi-stage race that promises to push even the most seasoned cyclists to their limits. Get ready for a race that combines the thrill of competition with the beauty of the open road.