Visual identity redesign for Straight Coffee
Barbara Rezende
Stripping instant coffee of its reputation
Straight Coffee · Visual identity for specialty instant coffee
The story
Straight Coffee came to me with a refreshing take on its brand. They sought to bring a new experience to coffee drinkers, by offering specialty instant coffee anytime, anywhere.
With this vision, I found an opportunity to strip away the niche conventions around instant coffee and got to work, creating a straightforward and simple coffee brand.
See the full case study: barbararezende.com/work/straight-coffee
Moodboard
process
Colors
Color application
Font and collaterals
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Posted Jun 9, 2026
Brand identity for a specialty instant coffee — Stripping instant coffee of its reputation with a clean, straightforward logo, palette, and packaging.
