Tropical Lab · Visual identity for event producer

Tropical Lab is more than an event producer — it’s Brazilian music told from the inside, in Australia. A collective of people who love, support, and believe Brazil has too much energy and passion not to share through its sound.

Tropical Lab brings a new identity to Brazilian parties in Australia, with one goal: to turn your night into a lab of unforgettable moments. It was built to mix every tropical wonder from Brazil — joy, music, love, diversity — into one experience that feels both new and nostalgic.

The “Tropical” comes from Tropicália, the movement that began in the ’60s with Caetano Veloso, Gilberto Gil, Gal Costa, Jorge Ben Jor and others... See the full case study: barbararezende.com/work/tropical-lab