Sui. Enterprise Software Brand Strategy & Visual Identity
Description
Sui needed to communicate the sophistication of its technology without forcing audiences to understand the complexity behind it.
We developed a strategic identity built around clarity, confidence and scalability — positioning the platform as a credible long-term technology foundation rather than another emerging infrastructure product.
Minimal typography, structured layouts and a disciplined visual system simplify how the business is perceived while allowing the technology itself to remain the hero.
The resulting identity was designed to scale across digital products, developer communications, marketing, events and the wider ecosystem.
Half way through 2026 and this is where we're at... double the monies from the previous year after revising and simplifying my offers.
So far, slower summer...
And excited to see what's in store for the second half!
Gotta enjoy the rollercoaster 😂
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We're currently working the case study for the brand strategy and evolution project we worked on together with @Rendair Corporation earlier this year.
Rendair's work is revolutionising the architecture industry, here's a glimpse for now...
Inner.Self (https://c374f96538ce4e5187602b5b3d1fba08-main.projects.builder.my/) is a mood-tracking and digital journaling dashboard built in Builder.io (http://Builder.io).
Inner.Self (https://c374f96538ce4e5187602b5b3d1fba08-main.projects.builder.my/) is designed to guide users through emotional regulation, self-reflection, and daily alignment toward their personal goals, within a calm and intuitive interface.
I only joined the challenge last night, so I focused on designing and building the main screen: the daily check-in dashboard.
This screen represents the moment after the user is greeted, where they begin their day by selecting their mood and writing a quick journal entry.
The dashboard also includes:
- Recent journal entries
- A synchronicity log
- A personalized grounding practice of the day
Pitch deck design for an energy-sector company, they had the logo and the color palette and needed the pitch deck ready to present to a group of potential investors.
I worked on it during a half-design day intensive.