External Admin: Conference Deck in Half a Day
Patricia Ordoñez
From "I Have a Side Thing" to "I Have a Business"
Agustina runs External Admin, a fractional CFO service for startups and growing companies across Europe and Latin America. She had a conference coming up, a deck that didn't match the quality of her work, and not much time to fix it.
She needed a presentation that looked professional and felt like a real business — not a freelancer with a Google Slides template.
The Challenge
Agustina already had a brand, but the deck wasn't doing it justice. The existing presentation felt generic and didn't communicate the level of expertise she brings to her clients. With a conference deadline approaching, we needed to move fast.
Half Design Day Sprint
We ran a Half Design Day — a focused sprint where I took her existing brand elements and reimagined how they could work in a presentation format.
Deck overview
The goal wasn't to rebrand. It was to take what already existed and push it further — same brand, completely different level of polish and professionalism.
Slide design
What Made It Work
Same brand, elevated execution. The colors, fonts, and identity stayed consistent with her website and existing materials. The difference was in the layout, hierarchy, and visual confidence.
Strategic information design. Financial services need to communicate trust and clarity. Every slide was structured to let the content breathe while keeping the audience focused.
Conference-ready polish. This wasn't a deck to email — it was a deck to present on stage. Every detail was designed for projection and live delivery.
Slide details
Slide layout
Content slides
Final slides
The Result
Agustina's reaction said it all — she was impressed by how the same brand could look so different. The deck gave her the confidence to walk into that conference feeling like she had a real, established business behind her.
Final presentation
Client Feedback
"I had a pitch deck for an upcoming event that needed a professional boost. In just half a design day, Patricia transformed it while keeping its original essence intact. The result was spectacular: cleaner, more impactful, and event-ready. I'm extremely happy with the outcome and highly recommend her work."
— Agustina, Founder of External Admin
Live Site
Like this project
Posted Jun 24, 2026
Presentation deck redesign for a fractional CFO with a conference deadline. Half Design Day sprint that transformed an existing brand into a professional, polished deck.
Likes
0
Views
0
Clients
External Admin
