I help founders, creative teams and global brands win the room through presentations that persuade, excite and clarify.

With 20+ years leading strategy and creativity for AB InBev, Scotiabank, Nestlé, Alicorp and more, I’ve learned that a powerful pitch is not just good design—it’s a compelling narrative built with intent.

My work blends:

Case 1

A strategic storytelling deck for a Cannes Lions workshop.

Storyline Architecture Organised dense festival insights into a clear narrative arc: cultural shifts → behavioural patterns → creative implications.

Messaging & Copy Reframed complex learnings into sharp, memorable insights and transitions.

Visual Direction Bold editorial style, data-driven blocks, strong typographic rhythm.

Final Deck A cinematic, high-clarity presentation for a global creative audience.

Case 2

A narrative and visual framework designed for internal strategy storytelling (NDA-safe).

Storyline Architecture Developed clear frameworks to help teams articulate problem → insight → recommendation with precision and consistency across strategic presentations.

Messaging & Copy Built clean, neutral language templates optimised for strategic clarity—headlines, logic structures and modular content blocks—without revealing any sensitive information.

Visual Direction Designed a modular, premium visual system aligned with the institution’s tone of clarity, trust and professionalism. A structure that supports analytical storytelling without visual noise.

Final Deck A complete library of narrative templates and visual components that enables teams to build structured, credible strategy presentations efficiently and consistently.

Case 3

The storytelling foundation of the Dorothy brand.

Storyline Architecture Framed the category, tension, opportunity and value proposition for a modern design subscription model.

Messaging & Copy Developed sharp language around clarity, speed, hybrid human–AI craft and subscription value.

Visual Direction Bold, modern, tech-forward look with strong contrast and modular layouts.

Final Deck A narrative that positions Dorothy as a category-defining studio.

Case 4

A high-stakes pitch crafted to secure a multi-market creative strategy mandate

The Challenge Present Knot & Dots as a boutique yet world-class creative strategy partner—clear, modern and differentiated—to win a competitive pitch with a global brand.

My Approach I built a founder-led story: vision, method, culture, credibility and relevance. The deck emphasised strategic clarity, sharp messaging, and distinctive visual tension to signal premium expertise.