Pitch Strategy & Narrative Design for Founders and Brands
Houdini Studio
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Posted Nov 16, 2025
Designed persuasive presentations for founders and brands.
Pitch Strategy & Narrative Design
Introduction
I help founders, creative teams and global brands win the room through presentations that persuade, excite and clarify.
With 20+ years leading strategy and creativity for AB InBev, Scotiabank, Nestlé, Alicorp and more, I’ve learned that a powerful pitch is not just good design—it’s a compelling narrative built with intent.
My work blends:
Case 1
K&D Cannes Decoded
A strategic storytelling deck for a Cannes Lions workshop.
Storyline Architecture
Organised dense festival insights into a clear narrative arc:
cultural shifts → behavioural patterns → creative implications.
Messaging & Copy
Reframed complex learnings into sharp, memorable insights and transitions.
Visual Direction
Bold editorial style, data-driven blocks, strong typographic rhythm.
Final Deck
A cinematic, high-clarity presentation for a global creative audience.
Case 2
Strategy Template System for a Financial Institution
A narrative and visual framework designed for internal strategy storytelling (NDA-safe).
Storyline Architecture
Developed clear frameworks to help teams articulate problem → insight → recommendation with precision and consistency across strategic presentations.
Messaging & Copy
Built clean, neutral language templates optimised for strategic clarity—headlines, logic structures and modular content blocks—without revealing any sensitive information.
Visual Direction
Designed a modular, premium visual system aligned with the institution’s tone of clarity, trust and professionalism.
A structure that supports analytical storytelling without visual noise.
Final Deck
A complete library of narrative templates and visual components that enables teams to build structured, credible strategy presentations efficiently and consistently.
Case 3
Dorothy Pitch Deck
The storytelling foundation of the Dorothy brand.
Storyline Architecture
Framed the category, tension, opportunity and value proposition for a modern design subscription model.
Messaging & Copy
Developed sharp language around clarity, speed, hybrid human–AI craft and subscription value.
Visual Direction
Bold, modern, tech-forward look with strong contrast and modular layouts.
Final Deck
A narrative that positions Dorothy as a category-defining studio.
Case 4
K&D Pitch Presentation
A high-stakes pitch crafted to secure a multi-market creative strategy mandate
The Challenge
Present Knot & Dots as a boutique yet world-class creative strategy partner—clear, modern and differentiated—to win a competitive pitch with a global brand.
My Approach
I built a founder-led story: vision, method, culture, credibility and relevance.
The deck emphasised strategic clarity, sharp messaging, and distinctive visual tension to signal premium expertise.
