Guarana | Let’s stay thirsty
Guarana is one of Peru's most beloved soft drinks, a brand that provokes your curiosity only by hearing its name. For this campaign, they introduced more than two new flavours; they established their purpose.
Curiosity expands
No matter if sometimes the world feels a little smaller, with curiosity, there’s always something new to discover.
Guarana is here to keep you thirsty!
To create new paths, develop new ideas, and live unforgettable adventures, Guarana wants to keep you "thirsty"
The result was a fully integrated campaign that introduced CamuCamu and Copoazu, two new flavors that celebrate curiosity to discover beyond the traditiona
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Posted Feb 25, 2024
Strategy Direction and validation. Consumer research. Creative insight framing.
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Anheuser-Busch InBev
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