Interbank | Let’s do more with less

Sergio Terry

Brand Strategist
Market Researcher
Creative Director
Google Apps
Miro
Interbank

Interbank, standing among the three largest banks in Peru, is pioneering a transformation in the banking experience. In 2021, we unveiled a unique feature poised to revolutionise transactions- mobile payments. Brace yourself for an unprecedented shift in your transaction experience.

Wallet, keys, cards! Essential objects, constant worries

Value Proposition: "Interbank's new mobile banking is crafted to help you bid farewell to the complications of traditional banking and erase all your concerns. With our groundbreaking mobile banking app, you can eliminate all other worries. We are committed to making banking as effortless and stress-free as possible".

Live a lighter life!

We want to show you how Interbank's app stands out from the rest. Our app is the only one that combines all payment methods and the most rigorous security standards into one platform. This delivers a fully digital experience to our clients.

The result was a fully integrated campaign, with a whooping growth of 30% in app installations and a shortlist for the Effie Awards Peru 2022

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