Cristal, the official sponsor of the Peruvian soccer team and the most valuable Peruvian brand, wanted to ensure that our players felt at home no matter where they went.
New Zealand was the place for an amazing hacking opportunity.
Soccer Fans are decisive in a match result.
That’s why we commit to making our team feel their fan’s support, even in Wellington, NZ, where only 64 Peruvians live.
“How do you fill stadiums with only 11 Peruvians?”
Our innovative approach led us to create the' Hacking Jersey', a unique alternative soccer jersey that catered to the preferences of every New Zealander.
Thousands of New Zealand fans proudly donned The Hacking Jersey, transforming Westpac into a vibrant Peruvian stadium ;)
The Hacking campaign was not just a success; it was a triumph. It became Ab InBev Peru's most celebrated advertising campaign, earning accolades from Creative X, Effie, and Cannes Lions.
