Freelancers using Google Ads in San FranciscoFreelancers using Google Ads in San Francisco
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Meghan Lazarow's avatar
Meghan Lazarow
San Francisco, USA
Digital Marketing & Demand Generation | ex-Tesla, Handshake
    $50k+
    Earned
    4x
    Hired
    5.0
    Rating
    289
    Followers
Digital Marketing & Demand Generation | ex-Tesla, Handshake
Cover image for Contra: Discovered high-intent hiring audiences via Google Ads
$17K+ earned
Contra: Discovered high-intent hiring audiences via Google Ads
12
391
Cover image for Fortune Magazine x Elementum
Fortune Magazine x Elementum
4
67
Cover image for Tesla solar commercial
Tesla solar commercial
10
166
Cover image for Handshake commercial - "Start Somewhere"
Handshake commercial - "Start Somewhere"
17
477
Google Ads(3)
Anthony Yu's avatar
Anthony Yu
San Francisco, USA
All-In-One Performance Marketer for B2B and Consumer Brands
    1x
    Hired
    3
    Followers
All-In-One Performance Marketer for B2B and Consumer Brands
Cover image for Sales Improvement for PeopleSmart.com
Sales Improvement for PeopleSmart.com
0
29
Cover image for New Subscriptions Acquisition for The Athletic
New Subscriptions Acquisition for The Athletic
1
69
Cover image for Performance Marketing for B2B Enterprise Startup
Performance Marketing for B2B Enterprise Startup
0
48
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Google Ads(3)
Thiago Velloso's avatar
Thiago Velloso
San Francisco, USA
Demand Gen & Performance Marketing Leader
    1x
    Hired
    5.0
    Rating
    3
    Followers
Demand Gen & Performance Marketing Leader
Cover image for Odoo is an open-source ERP
Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.
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107
Cover image for In 2020, COVID forced Odoo
In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.
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106
Cover image for Odoo's go-to-market relied heavily on
Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.
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109
Cover image for Cresta is an AI-powered contact
Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.
0
109
Google Ads(1)
Narayanan Prasath's avatar
Narayanan Prasath
San Francisco, USA
Full stack profitability-led Growth marketer
Full stack profitability-led Growth marketer
Cover image for Startup Growth
Startup Growth
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16
Cover image for 🧲 Demand Generation
🧲 Demand Generation
0
8
Cover image for Website Design for Saas
Website Design for Saas
0
13
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John Schade's avatar
John Schade
San Francisco, USA
Growth Marketer & Web Designer 🚀
Growth Marketer & Web Designer 🚀
Cover image for Equity Crowdfunding Success Stories
Equity Crowdfunding Success Stories
0
33
Cover image for Website Optimization for Small Businesses
Website Optimization for Small Businesses
0
11
Cover image for Data-Driven UI/UX Web Design Case Study
Data-Driven UI/UX Web Design Case Study
0
52
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Google Ads(1)
Dylan Tarre's avatar
Dylan Tarre
San Francisco, USA
Selling Buoy, so design drift doesn't ship
Selling Buoy, so design drift doesn't ship
Cover image for We built lg.media (http://lg.media), a
We built lg.media (http://lg.media), a self-service ad platform where anyone can create a campaign, upload creatives, preview exactly where their ads will appear, and go live at $2.50-$5.00 CPMs. No sales calls, no minimums, no middlemen. Advertisers see real pricing and reach music fans directly across our whole network.
1
81
Cover image for Had a little fun with
Had a little fun with the boat last night... ⛵
2
4
124
Cover image for As Design Systems Lead at
As Design Systems Lead at IXL Learning, I led the creation of a shared design system to unify five-plus products across a decades-old brand. I managed a team of designers, established a biweekly cadence for audits and reviews, and worked directly with product teams to ensure components were built for real production needs. Using atomic design principles and strong foundational tokens for color, spacing, and typography, we created a system that reduced drift, sped up delivery, and made new UI feel cohesive by default. The result was a living design system that teams actually adopted because it worked in practice, not just in theory.
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89
Cover image for As Founding Designer at Zeal,
As Founding Designer at Zeal, I built the product’s UX and UI from zero, designing data tools that helped teachers make sense of student progress across Common Core standards. I spent multiple days per week in classrooms observing real use, during lessons, between classes, and in planning meetings, and redesigned based on what actually worked under time pressure. I led the design of teacher dashboards, proficiency heatmaps, goal-setting tools, and an adaptive classroom game that adjusted difficulty per student while maintaining shared competition. The result was a platform adopted by 100+ schools, where teachers could understand class progress in seconds and make better instructional decisions without wading through raw data.
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1
158
Google Ads(1)