Digital Marketing with Feldman Construction

Challenge: Feldman Construction, a reputable local builder, was struggling to attract new clients online. Their website languished in search engine purgatory, and their online marketing efforts were scattered and ineffective. They needed a targeted strategy to generate leads and increase revenue.

Solution: I stepped in and devised a comprehensive digital marketing plan that leveraged the power of Google Ads and SEO. Here's how we tackled the challenge:

Keyword research: Identified relevant keywords and search terms potential clients used to find construction services.

On-page optimization: Revamped Feldman Construction's website with optimized title tags, meta descriptions, and content rich in target keywords.

Technical SEO: Improved website loading speed, mobile-friendliness, and overall technical health to boost search engine ranking.

Link building: Earned high-quality backlinks from relevant websites and local directories to increase website authority.

Targeted campaigns: Created targeted Google Ads campaigns focusing on specific locations, demographics, and search terms relevant to Feldman Construction's ideal clientele.

Ad copy optimization: Crafted compelling ad copy that grabbed attention, highlighted unique selling points, and encouraged clicks.

Landing page optimization: Designed persuasive landing pages that converted website visitors into qualified leads.

Conversion tracking: Implemented conversion tracking to monitor campaign performance and optimize ad spend.

25% increase in website traffic: The SEO efforts propelled Feldman Construction's website to the top of search engine results pages, leading to a significant surge in organic traffic.

50% conversion rate increase: Optimized Google Ads campaigns and landing pages resulted in a dramatic improvement in conversion rates, turning website visitors into paying customers.

30% revenue growth: Within just six months, Feldman Construction saw a 30% increase in revenue directly attributable to the combined power of SEO and Google Ads.

This project highlights the effectiveness of a data-driven, multi-pronged approach to digital marketing for local businesses. By combining targeted SEO and Google Ads strategies, we were able to significantly increase Feldman Construction's online visibility, attract qualified leads, and ultimately drive profitable business growth.