Drive Conversions with Targeted Search Engine Marketing

Raymond Tembo

Supercharging Infinidat Leads with LinkedIn & Google Ads

Challenge: Infinidat, a leader in enterprise data storage solutions, needed to reach highly qualified decision-makers in the IT and data center industries. Their existing marketing efforts weren't generating enough high-quality leads, and they needed a more targeted approach.
Solution: I stepped in and devised a strategic ad campaign utilizing both LinkedIn and Google Ads. On LinkedIn, I created laser-focused ads targeting specific job titles, companies, and industries relevant to Infinidat's ideal customer profile. These ads highlighted Infinidat's unique value proposition and showcased their cutting-edge data storage solutions. On Google Ads, I crafted search engine marketing (SEM) campaigns targeting relevant keywords and search terms with high buying intent.
Results: The campaign was a resounding success, exceeding even the most optimistic expectations:
Increased lead generation by 87%: Compared to prior marketing efforts, the campaign brought in a significantly higher number of qualified leads for Infinidat.
Improved lead quality: The targeted approach attracted decision-makers with a genuine interest in Infinidat's solutions, leading to a higher conversion rate to paying customers.
Enhanced brand awareness: The campaign not only generated leads but also increased brand awareness among Infinidat's target audience within the IT and data center communities.
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Posted Dec 26, 2023

Executed successful SEM campaigns, generating over $100,000 in revenue within three months for a B2B client by optimizing ad targeting

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