Sales Improvement for PeopleSmart.com

Developed and optimized Google Ads and Bing Ads, driving over 25% of the company's monthly subscriptions. I also distilled campaign performance insights into executive reports and learnings for cross-functional partners.

This project involved aggregating business contact data for sales, marketing, recruiting, and independent contractor teams. As a result, many businesses started using PeopleSmart.com, Inflection's people search engine, to grow their revenue fast through a premier people search tool.