Established a paid acquisition program that scaled to a multi-million-dollar yearly budget with solid profits and increased revenue acquisition by over 45% across years via experimentation, A/B testing, and retargeting.

Intercom is a leading customer support platform that provides essential customer service needs, including AI and marketing automation, for businesses of all sizes and industries. I conducted performance marketing and established a paid media program to grow the company. It resulted in a multi-million-dollar yearly budget with solid profits and increased revenue acquisition by over 45% across years via experimentation, A/B testing, and retargeting.