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Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale.
I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency.
Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New case study just dropped 💙 EvenUp — an expense-splitting app design
Ever been the one who remembers who paid for what? 💸 That's the problem EvenUp was designed to solve — because splitting costs with friends was never really about math. It was about the awkward conversation after.
Full UI/UX case study includes:
✅ User research & personas
✅ User flow mapping
✅ Complete design system
✅ Full UI — light & dark mode
✅ Edge cases & error states
✅ Interactive prototype
Full case study on Behance — link in bio ⬆️
Perfect
A useful first answer to “How much for a website?” separates a base package, add-ons, and timeline instead of dropping a single unexplained number.
I built QuoteKit for freelancers and small studios who want to show that estimate before the discovery call. Visitors choose a package, extra pages and services, and a timeline; the indicative price updates in the browser. It is bilingual (EN/FR) static HTML/CSS/JS, with rates edited in one config file. The email button prepares a draft in the visitor’s own email app; there is no backend or automatic data collection.
The editable source template is $12 USD, with the ZIP delivered by email within 24 hours of purchase: https://buy.stripe.com/6oU4gA6SE9KPawh7hu4gg00
If you quote small websites, what input would make an estimator actually useful for your process?
Quick update: QuoteKit is now available directly on Contra at $12 USD: https://contra.com/products/57rAWFjr-quote-kit-bilingual-estimate-page-htmlcssjs . Purchases through that page include automatic access to the ZIP after payment. The Stripe link in my original post remains...
I could have asked this client to increase their budget.
Instead, I changed what the budget was buying.
A home service business came to me with a Google Ads account that needed more than just “more traffic.”
My first move wasn't increasing the budget.
I looked at where the money was going, what searches were triggering ads, and which actions Google was counting as conversions.
Then I tightened targeting, cleaned up irrelevant searches, added negative keywords, and focused the campaign around stronger intent.
30-day result:
$530 spend
351 clicks
33.5 conversions
$15.81 cost/conv.
The lesson?
When Google Ads isn't working, “increase the budget” shouldn't automatically be your first answer.
Sometimes the problem isn't how much you're spending.
It's what you're spending it on.
