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Performance Marketing | Meta Ads & Google Ads
Hello everyone,
I'm Jawher, a Media Buyer specializing in paid advertising, campaign optimization, and performance analysis.
I help businesses improve their customer acquisition through data-driven advertising strategies across Meta Ads, Google Ads, and TikTok Ads.
My expertise includes:
Meta Ads campaign management and optimization
Google Ads Search campaign setup and management
Audience targeting and creative testing
KPI analysis, budget allocation, and performance optimization
E-commerce advertising and lead generation
My approach is focused on measurable results, continuous testing, and making informed decisions to maximize the efficiency of every advertising budget.
I'm always interested in connecting with businesses, e-commerce brands, and marketing agencies looking for a performance-driven advertising partner.
If you're looking to improve your paid advertising strategy, let's connect.
Creative testing is where most ad budgets quietly leak, so good to see it on your list. How many new creatives per month do you usually test per account?
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I saw a Dog is Human ad in my Facebook feed.
"Itchy dog?"
So I clicked.
And I landed on a page that opens with "DM-01™ Daily Multivitamin."
The ad sold itch relief. The page sold a multivitamin.
So I started digging.
According to traffic tools (estimates, not their real numbers):
1.22M visits a month
$3M–$6M estimated monthly revenue
477 active Meta ads
6,000+ ads pointing to one product page
That's a lot of paid clicks landing on pages that don't match the ad.
At that scale, even small leaks cost real money.
So I couldn't stop myself.
Here are the 9 changes I'd make if I were their CRO:
One offer in the announcement bar. Not 3 rotating messages nobody reads.
Press logos on image #1. "As seen in The Dodo" before they scroll.
The Itch-Free Guarantee, twice. On the image and right under the CTA.
Name it for the problem. "Itch & Skin Daily Multivitamin" + "For dogs who scratch, lick their paws or get hot spots."
Lead with the best proof. "97% saw less itching in 3–6 months." It was hidden on gallery image #4.
One price line. $36.98, $58 crossed out, save 36%. No math.
A subscription card that says what you get. 15% off, 25% off today, free shipping, easy cancel.
A CTA you can actually read. White on pale blue was ~1.9:1 contrast. Navy, with the price inside.
Guarantee + shipping right under the button. That's where the doubt shows up.
I wouldn't ship all 9 at once.
I'd A/B test them in order, starting with the headline and the button, and judge each one on revenue per visitor.
From what I've seen on pages like this, I'd expect a real lift. But the test decides, not me.
The ad says itch. The page should say itch.
Want to see what I'd test on yours?
Comment your brand, and I'll show you exactly what I'd change if I were your CRO.
#conversionrateoptimization
Ad-to-page mismatch is a silent leak. Smart teardown, #1 and #8 stand out. 🔥
Two ad directions for Aura Aesthetics’ Botox Flash Sale. Same offer, different layout and feel.
Option A: split layout, model left, price card right, olive green accents, bold and direct
Option B: model fills the right, soft rounded cards on the left, all warm neutrals, quieter and more elegant
Which one makes you tap “Schedule Your Discount”? 👇
9 voted
53%
8 voted
47%
17 votes
Closed
I'd tap A: the big $179 reads first and the olive block gives the CTA real contrast. Did you run both as live ads? Curious which one won on CTR.
I managed the social media & digital advertising strategy for Prima Luce, in Fort Myers, USA. The focus was reaching potential buyers and generating quality leads through targeted ad campaigns.
