The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I saw a Dog is Human ad in my Facebook feed.
"Itchy dog?"
So I clicked.
And I landed on a page that opens with "DM-01™ Daily Multivitamin."
The ad sold itch relief. The page sold a multivitamin.
So I started digging.
According to traffic tools (estimates, not their real numbers):
1.22M visits a month
$3M–$6M estimated monthly revenue
477 active Meta ads
6,000+ ads pointing to one product page
That's a lot of paid clicks landing on pages that don't match the ad.
At that scale, even small leaks cost real money.
So I couldn't stop myself.
Here are the 9 changes I'd make if I were their CRO:
One offer in the announcement bar. Not 3 rotating messages nobody reads.
Press logos on image #1. "As seen in The Dodo" before they scroll.
The Itch-Free Guarantee, twice. On the image and right under the CTA.
Name it for the problem. "Itch & Skin Daily Multivitamin" + "For dogs who scratch, lick their paws or get hot spots."
Lead with the best proof. "97% saw less itching in 3–6 months." It was hidden on gallery image #4.
One price line. $36.98, $58 crossed out, save 36%. No math.
A subscription card that says what you get. 15% off, 25% off today, free shipping, easy cancel.
A CTA you can actually read. White on pale blue was ~1.9:1 contrast. Navy, with the price inside.
Guarantee + shipping right under the button. That's where the doubt shows up.
I wouldn't ship all 9 at once.
I'd A/B test them in order, starting with the headline and the button, and judge each one on revenue per visitor.
From what I've seen on pages like this, I'd expect a real lift. But the test decides, not me.
The ad says itch. The page should say itch.
Want to see what I'd test on yours?
Comment your brand, and I'll show you exactly what I'd change if I were your CRO.
#conversionrateoptimization
Ad-to-page mismatch is a silent leak. Smart teardown, #1 and #8 stand out. 🔥
Glad it resonates! 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Shopify website setup project, I created a premium eCommerce homepage concept for a startup beauty brand.
Using Lovable, I developed a responsive design framework featuring elegant product showcases, intuitive navigation, clear shopping CTAs, ingredient storytelling, product benefits, customer review sections, FAQs, and email capture.
The goal was to establish a professional brand presence, simplify product discovery, and create a conversion-focused foundation for Shopify development.
The soft neutral palette suits the skincare angle really well, and the best sellers section with the star ratings reads cleanly across all three device mockups. Building the whole concept in Lovable is interesting. Did the generated layout hold up responsively out of the box, or did you rework parts of it by hand?
A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
Separate entry points per campaign under one visual system is exactly the right instinct. The warm editorial character comes through even in the clip. I tend to start with the individual ad journeys, then build the system around what they have in common. Did the WhatsApp CTA drive noticeably more bookings than a standard form?
Rage Create: Bold Shopify Store for Affirmation Decks
Rage Create makes affirmation decks, notepads and calendars for creative people. I built their Shopify store with a bold look that fits the brand’s voice.
What I did:
• Shopify theme customization built around the brand
• Product, collection and cart pages that make buying easy
• Mobile-first layouts, since most shoppers buy on their phones
• Speed and on-page SEO basics
Stack: Shopify, Liquid, Figma
Live: ragecreate.com
Most shoppers buy on their phones. How do you design for thumbs first?
Planning a project like this? Message me with your goals and timeline.
Amazing
