Data-Driven UI/UX Web Design Case Study
Used analytical tools such as GA4 and PostHog to understand user behavior on StartEngine's landing pages. I installed heatmaps to determine drop off points, conducted user interviews to follow their journey and ask questions, and made design recommendations/optimizations through Figma to increase conversion rates on the platform's landing pages.
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Posted Mar 21, 2024
Executed user research to inform data-focused UI/UX builds for startup landing pages on a crowdfunding investing platform.
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