Product design for AI and SaaS companies
Product design for AI and SaaS companies
Senior Customer Experience strategist & service designer
Senior Customer Experience strategist & service designer
Strategist | PM/OPS + HR + Content + Social Impact
I decided to be the client this round to focus on increasing my leads.
Wanted to test out gamified/interesting activities related to my products and services that could help pick someone's interest like other interactive ads. Decided to make a reflection based activity as that is what I have been my recent focus.
The goal was to keep things simple and clean, and to build something that would not require alot of upkeep. Only three main pages, along with CTAs on each page, and leading to the other pages that build pathways to progressive action, including reaching out to me.
Reflect and Act Challenge is made so that a user would get actually use out of it regardless if they be come a solid lead. I also made it with the pragmatic reality that credits run out, and so the base functions still work.
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Well, it said you could make another submission lol. Funny enough, I had another original idea for this round but then opted for my first submission, and now decided to make some actually games with my gamifying activity leads strategy.
Here is Brash Experiments with Balley, the website mascot. The games are meant to be hints of my work and approaches, along with being lead conversation starters. This is really a base for the experiment, and if things go well I would update things over time to reflect more of the overarching vision. The goal would be to update and games that tie into other upcoming projects along with random ideas (especially experimental ideas) that I do not have any place to put.
Play some games here: https://brash-bouncy-labs.base44.app/
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I went the wholesome and grounded route because yeah lol.
Series Title: Daisy on the Prairie
Original Character: https://cantina.com/i/s4jat (@daisyontheprairie)
Pilot Episode: https://cantina.com/i/m5zx8
Info:
Daisy is a Prairie Ground Squirrel who is out here to teach you about the Prairie and the native plants and animals on the land. She quite friendly, down to earth, and a protector of prairie lands.
The pilot is a quick intro how Daisy lives and her start to prep for a major seasons for the prairie: wildfire season.
I imagine a children's show like pacing where there is a new activity or adventure to learn from with each episode while weaving an overall narrative. The goal would be to show the importance of prairie land, and how the plants and animals being and presence positively impacts the prairie ecosystem. Characters introduced would be her parents, friends like bison, other ground squirrels, birds, and so much more. Then there would be focus on plants and other important dynamics of the ecosystem. Also challenges would focus on natural disasters or major shifts in ecosystems and how the animals and ecosystem react to these challenges.
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Third and final submission: All four seasons in a landscape.
For my final piece, I knew I wanted to do something with transforming with a landscape. Even before working on any of my entries and the Flora challenge I have been thinking about projects around transforming landscapes. One of the reasons I liked the Tile for my first entry and so I looked for a landscape piece through the catalog.
Initially thought I would use a colored landscape/realism piece but ended up picking a 16th century artwork titled "Four Landscapes with the Four Seasons" by Hendrick van Schoel (Flemish, active Rome, ca. 1565–1622) After Hans Bol (Netherlandish, Mechelen 1534–1593 Amsterdam).
I thought by the title it was found landscapes and four seasons in one depiction and that got my brain going. Turns out it was a series made by Schoel based on sketches/drafts from Bol, that had four landscape pieces depicting the same landscape and the activities done on the land in different seasons. I saw the other possible pieces in the series online, but The Met only has this Summer version.
So I colorized the summer version and used it as base for the other seasons and took it from there to create videos to show case what a landscape with four seasons happening at once may look like. Working on this also has my creative writing brain thinking as well.
Original Work Link: https://www.metmuseum.org/art/collection/search/357077
Canvas Link: https://app.flora.ai/view/js72hh92esgrqz73yv14xb88098e08eg
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Fractional Head of Design | Growth Systems for Businesses
Product Design · UX Strategy
Creative Director | Product Development & Brand Strategy
Reimagining Relevance Through Design
How do you take an established footwear brand and introduce a fresh perspective without losing what makes it recognizable?
For this independent Skechers concept, I explored how evolving consumer tastes, trend-driven design, and material innovation could bring new energy to the brand's footwear offering.
The objective wasn't simply to make a sneaker look more fashionable. It was to reconsider how silhouette, construction, color, and materials could work together to create something that felt more contemporary, expressive, and relevant to a style-conscious consumer.
Finding the Opportunity
A brand's history can be one of its greatest strengths, but staying relevant requires an understanding of how consumer expectations and design preferences evolve.
I approached this project by looking beyond traditional athletic footwear, drawing inspiration from fashion, architecture, nature, textiles, and contemporary design.
Rather than following trends literally, I wanted to identify the elements that could translate meaningfully into footwear, whether through unexpected color combinations, dimensional textures, layered constructions, or material contrasts.
Translating Inspiration Into Product
I developed four distinct color and material stories, each with its own visual identity and emotional direction.
Desert Garden Pastels explored softer, restorative hues, tonal layering, and understated textures.
Playful Primaries brought together saturated colors, energetic contrasts, and expressive material combinations.
Sunset Sands drew from natural landscapes, warm earth tones, and the relationship between organic textures and geometric forms.
Cumulus Clouds balanced cool blues and greens with softer neutrals, introducing a fresh perspective on dimensional materials and layered surfaces.
These weren't simply palettes. Each direction considered how materials such as engineered mesh, textured knits, coated fabrics, and dimensional overlays could reinforce the color story while contributing to the shoe's overall design.
From Concept to Construction
Beyond color and material research, I explored new sneaker silhouettes through hand sketching, proportion studies, and technical design development.
The final concepts incorporated sculptural sole constructions, layered upper components, dimensional details, and a combination of performance-inspired and fashion-oriented materials.
I developed digital footwear renderings and a detailed technical concept identifying potential materials and construction methods, connecting the creative direction to a more tangible product-development framework.
The Bigger Picture
This project represents how I approach product design as both a creative and strategic discipline.
Modernizing a brand isn't necessarily about changing everything. It's about understanding what's worth preserving, recognizing where there's room to evolve, and introducing new design perspectives that connect with the next generation of consumers.
The result was a collection of conceptual footwear directions demonstrating how research, color theory, material exploration, and technical design can come together to create a fresh product identity.
Independent conceptual design study. Not an official Skechers collaboration.
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BESS is my independent art practice exploring memory, identity, and cultural history through sculptural leather reliefs of everyday objects.
As the artist and creative director, I oversee every aspect of the practice, from conceptual development and material experimentation to fabrication, visual storytelling, and presentation.
The work reflects my approach to creativity beyond commercial design, bringing together original thinking, craftsmanship, and a distinct visual language to transform familiar objects into meaningful contemporary art.
Explore more at bessobjects.com (http://bessobjects.com) or @bessobjects (https://www.instagram.com/bessobjects/) on socials
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Taking on new creative projects.
My background spans footwear design, product development, creative direction, and brand strategy, with years of experience bringing ideas from initial concept to market.
I work with brands and businesses looking to develop thoughtful products, strengthen their visual identity, or bring a fresh perspective to their creative process.
Whether it's building a product assortment, identifying market opportunities, or developing a concept from the ground up, I bring both a creative and commercial perspective to the work.
Currently available for freelance projects, consulting, and creative collaborations.
Let's connect.
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Boosting Business Success with UX & Behavioral Science
Boosting Business Success with UX & Behavioral Science
Adaptive UX Designer, Problem Solver
Adaptive UX Designer, Problem Solver
