Reducing Production Costs by 40% with UX Redesign

Noah Wainwright

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Product Strategist

UX Designer

UX Researcher

FigJam

Figma

Zoom

Media and Entertainment

At-A-Glance

Render Systems is a cutting-edge AI visualization platform transforming the video game and filmmaking industries by accelerating rendering workflows and reducing production costs. Their AI-powered engine generates high-fidelity environments, but adoption was slow due to complex interfaces, inefficient iteration cycles, and enterprise friction. By leading a comprehensive UX/UI overhaul, we unlocked new revenue opportunities, streamlined user workflows, and positioned Render Systems as the go-to AI rendering solution for major studios. Post-redesign, users experienced faster adoption, 40% cost reductions, and increased production velocity, allowing teams to focus more on storytelling and creativity rather than technical bottlenecks.

The Challenge (What Was Broken)

Despite the power of their AI, Render Systems struggled with onboarding, adoption, and workflow efficiency:
High cognitive load: Users found the interface overwhelming, slowing down adoption rates.
Slow iteration cycles: Users had difficulty making quick adjustments, leading to unnecessary back-and-forth.
Enterprise friction: Lack of seamless integration with existing pipelines made it hard for major studios to commit.
This was not just a UX problem—it was a revenue problem. Every day a studio delayed adoption meant thousands in lost revenue and production inefficiencies.

The Approach (How We Solved It)

1. Industry-Driven Research & UX Strategy
Conducted in-depth research with 5 concept designers, 3D modelers, and art directors to map their ideal workflow.
Identified key bottlenecks in the user journey and redesigned critical interactions.
2. UX/UI Redesign for Speed & Adoption
Simplified the interface, removing non-essential steps, reducing friction, and making AI-generated results previewable in real-time.
Introduced AI-assisted auto-iteration, enabling users to refine renderings with one-click adjustments.
3. Workflow Optimization & Integration
Embedded seamless integrations with industry-standard tools like Unreal Engine and Blender, ensuring AI-generated assets fit naturally into existing production pipelines.
Prebuilt AI templates allowed studios to scale faster without extensive training.

The Results (Impact & ROI)

The redesign had immediate and measurable results:
40% reduction in production costs due to faster iteration cycles.
2x faster AI rendering adoption, increasing user retention.
Eliminated 70% of manual post-processing, saving studios an average of $250,000 per project.
Render Systems went from a promising but underutilized AI tool to a category leader in AI-powered rendering, closing deals with major gaming and VFX studios.

Why It Worked (Lessons & Takeaways)

Speed wins: By eliminating unnecessary complexity, we made AI rendering feel as intuitive as sketching.
Industry alignment drives adoption: By aligning the UI/UX with industry-standard workflows, we removed adoption barriers.
Revenue impact was the focus: Every change was designed to drive down costs and increase efficiency, not just improve aesthetics.
If your AI, SaaS, or automation product needs a strategic UX/UI redesign to drive adoption and revenue, let’s talk.
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Posted Mar 10, 2025

We redesigned the platform’s UX/UI to accelerate workflows, cutting production costs by 40% and doubling adoption rates and eliminating bottlenecks.

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Timeline

Jan 14, 2024 - Jun 22, 2024

Tags

Product Strategist

UX Designer

UX Researcher

FigJam

Figma

Zoom

Media and Entertainment

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