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Laura Salaun's avatar
Laura Salaun
pro
New York, USA
I build robust SEO foundations, supported by Paid Media.
15
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I build robust SEO foundations, supported by Paid Media.
Cover image for "SEO isn't sexy" OK, how about +43% more clicks and 20% high...
"SEO isn't sexy" OK, how about +43% more clicks and 20% higher CTR in a zero-click era? For this client, we rebuilt tech SEO foundations (heading structure, canonical links, structured data), reviewed their on-page content (meta-title, descriptions, alt-text, and file renaming) and developed a content strategy (8 articles per month, focusing on branding, in-depth product details and SEO visibility) The challenge? Remaining consistent in building a robust SEO strategy amidst one of the most volatile period on SERP, with many algorithm updates and AI Search shaking the industry. The results? * +82% traffic, while most websites have seen their organic traffic slashed by 50% to 80% * AI Overview impressions as early as September 2024 * Ranking top 10 on 285 keywords vs 50 at the start. Need SEO support? Reach out!
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Cover image for Heard: SEO is dead. Zero-click is killing traffic. Reality: ...
Heard: SEO is dead. Zero-click is killing traffic. Reality: Good SEO still drives traffic. Not in image: +67% increase on leads and +27% sales YTD from Google organic traffic.
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Cover image for Need a last minute BFCM campaign? Let me know!
Need a last minute BFCM campaign? Let me know!
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Cover image for Back in June, this client had given up on Google Ads due to ...
Back in June, this client had given up on Google Ads due to constant issues with policies and their ads getting disapproved. Fast forward to November, we are up and running, Search campaigns are running smoothly, we recently expanded to non-Branded and optimized the Shopping feed. Next step: Get this ROAS above $1.
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