Content/SEO strategy for a Series A SaaS startup with 4000% ROI

When I worked at Cube, I was the main force between increasing website visits from under 800/month to over 30,000 in under 2 years. That's 4000% growth.

Here are two screenshots of Cube's traffic, 22 months apart, from before and after I started SEO and content work there, The first is from September 1, 2021. The second is from July 13, 2023.

Started from the bottom:

Now we're here:

Traffic is, of course, not a wholly reliable metric. We have to refine it.

...is it the right traffic?

(Or were we attracting a bunch of tire kickers and bad fits?)

Cube saw a 1000% increase in organic-sourced demo requests.

This increase in SEO-sourced demo requests was a major factor in Cube's 400% ARR growth that contributed to their Series B round, which happened mid-spring.

That's not too long after I started SEO work, and it shows that even a little targeted work can go a long way.

I focused on topics and keywords that Cube's target customers were searching for and that matched what Cube could provide.

Then I prioritized by studying keyword data, planned content for the quarter, and wrote, editing, and worked with freelancers to make up the volume.

We slowly increased our publishing cadence to hit a comfortable 2-3 times per week. That's 26-39 new blogs per quarter.

Additionally, after the first year, we began active maintenance on our older content to keep it fresh.

And now I'm looking to help you achieve the same.

If you need content planning and strategy help, book my content planning package. If you just need blog posts written or edited, I can help with that too.

Let's grow together.