Conversion Strategy for a Series A SaaS startup

SEO is only as good as the conversions it gets you.

That's why it's essential to have a conversion-focused strategy in place when doing SEO.

At Cube, I noticed one of our BOFU blog articles brought in way more conversions than the others. Why was that?

After digging through the data in Google Analytics and a heatmapping tool like Hotjar, I found two big reasons:

The CTAs were more targeted and specific, so they converted better

That article did a better job of comparing Cube to the competition

Based on these findings, I came up with a conversion strategy:

Create a greater quantity of and more specific CTAs for other blog posts

Add more Cube comparison sections in the other blog articles to handle objections and reduce the friction of requesting a demo

We saw anywhere from a 10-30% conversion lift after implementing these simple changes.