SEO blog articles for a SaaS startup that made 40% of pipeline

SEO articles get you traffic, leads, and brand authority.

After working through Cube's SEO + Content strategy for the quarter, I got to work writing blogs, assigning them to freelancers, and editing them.

These articles contributed to Cube's 400% ARR growth and were the main contributing factor to increasing their organic traffic from under 800 visits/month to over 30,000 in under 2 years.

Of course, SEO is only one piece of the puzzles. Remember that you can and should repurpose these!

5 ways to repurpose these SEO articles:

Use them as collateral in your Sales process to keep prospects engaged

Give them to your Customer Success team to help them be more consultative

Slice them up for social media posts or email newsletters

Add them into Outreach sequences to help your BDRs and AEs be more targeted with their prospects

Pop them into an email drip to nurture prospects towards a buying decision

If you need help with your overall content strategy, let's talk. I can help.

Here are some sample blogs from when I worked at Cube.

We can split these into 3 types:

The educational SEO article

The expanded listicle

The guidebook

I've given a brief overview of each and linked to samples of my work in the sections below.

Best for informational topics. With a standard SEO blog, you want to provide pure value; maybe you're still establishing trust with readers or they're not yet considering a purchase. You should take this opportunity to educate them about the problem they might be facing and

My rate for a standard SEO blog between 1,200 - 1,800 words is $400.

Samples:

Net dollar retention: why NDR is your new north star

Best for those bottom-of-funnel (BOFU) topics that target people who are in buying mode. With this post, I'll need to know about your product, your competitors, and your use cases.

As these posts are best for capturing people who are actively looking for a solution, we need to make you look good and show them why you're better than the names they already know. This is essential if you're a newer, growing company!

My rate for an expanded listicle of 2,000 - 2,500 words is $600.

Samples:

Guidebooks are the ultimate consultative content. Cube wasn't gating content at the time I wrote these; we gave them away for free.

The discussion of whether long-form content like this should be gated or not is a conversation for another day, but let's recognize that there's a lot of value, especially for newer and growth companies, to have authoritative, un-gated content available on the website for free. What better way to show off you know what you're doing?

My rate for a guidebook depends, but begins at $1200 and scales from there. I'll give you a more accurate quote after we talk about your requirements.

Samples: