SEO and content strategy + execution for a brand new business
Wynn Mustin
When the client came to me with a brand new business venture and the ambitious vision of ranking for "video game PR" by the end of his first year in business, I set out to develop an equally ambitious SEO and content strategy designed to offer real value to a niche audience and build credibility as an industry rookie —
The Spark ✨
Here's how I approached the challenge:
Go-to-market research to determine the right messaging and positioning for blog content, including competitor site audits and client stakeholder interviews
Keyword research with SEMrush to find the sweet spot of strong search volume and moderate keyword difficulty
Brand voice and POV development to inform the approach for covering each topic
Google Analytics and Search Console configuration to monitor performance against the client's KPIs
And agreeing on a final list of deliverables engineered to get Loopr ranking for "video game PR" on the first two pages of Google within their first year of business...
The Stats 💯
Timeline
The client retained my monthly content writing services for a year and a half and is now maintaining healthy content and search performance with the foundation we built :)
List of deliverables
1 x comprehensive keyword strategy to inform the content roadmap and future website development
1 x short term editorial calendar to build a foundation of SEO-rich content
1 x original kick off article designed to win trust with indie game developers by offering a free press release template
1 x long term content roadmap to keep momentum, including an operational publishing plan and editorial guidelines for future blog contributors
Ongoing development of content briefs for blog contributors
Ongoing editing and publishing of blog content with on-page SEO best practices
Monthly reporting on content and keyword performance and rankings
Budget
$650/month for ~18 months
The Outcome 😌
I've had the pleasure of working with Wynn on projects for 2 years and she's been nothing short of spectacular. She delivers work on time, goes above and beyond for the client, achieves exceptional results, and has helped in many areas beyond her day-to-day practice. She's worth every penny and I can't trust anyone else with my company's content and brand marketing. Overall, if you're looking for someone with tons of experience, customer service, and value, she's the right person for your project
Wahid L., founder of Loopr 🎮
Like this project
Posted Sep 15, 2022
A strategic article developed to kick off a new SEO and content strategy for an up and coming video game PR agency —
