I started the SeneGence checkout redesign by looking at where people stopped.
The behavior data and stakeholder feedback pointed to the same place. Navigation was confusing, mobile and desktop didn’t match, and checkout required an account before anyone could pay.
I took the checkout first. Dropping the account requirement was the biggest change, and the rest was making each step clear about what was coming.
The video is me going through the mobile checkout as it works now. It’s short, which is the point.
The full redesign ran six months and ended up with 80K+ conversions and over $7M in revenue. I was the designer on it from problem definition through delivery, working with engineering and the business team.
If you’re stuck on a conversion problem, start by finding the exact screen where people leave. Redesign that one first.
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I've tried learning React a few times. Always hit the same wall.
The tutorials made sense while I was watching them but then I'd close the video and have no idea where to start on my own.
Scrimba is different because the lesson is the code editor. You're not watching someone build in one window while you try to copy it in another. You click inside what they're working on mid-lesson and write directly in it.
I'm still early in it but I'm further along than I've ever gotten before. For designers trying to bridge design and code, it's the most useful format I've found.
scrimba.com (http://scrimba.com)