Exploring and discovering schools to find the best fit for children and families.
Problem to solve
Looking for the best-fit school is time-consuming, and the information is overwhelming. There is no central reciprocity related to school searching.
Major Insight
Parents consider intuition important in making decisions besides people’s opinions, media publications, and direct observation.
Impact
Research shows that 90% of parents strongly agreed Better Schools Choice helps the student's outcomes in school.
3 Tough Challenges
BSC aims to streamline the school selection process by providing families with comprehensive, easy-to-understand data visualizations. Our goal is to unify the fragmented journey of school selection, fill information gaps, and create a platform where families can connect with schools and communities to support meaningful discussions and information sharing.
challenges
Solution
Ideation and Design
During this stage, we sketched, prototyping, testing, and iteration. We developed three crucial functions: 'Explore,' which allows users to survey all possible options; 'Discover,' which uses data to help users identify the right choice; and 'Connect,' which assists users in transitioning to the next stage.
User Flow
User Flow Diagram
Iteration
From User testing, we generate reports. Points to iterate are increasing readability by separate pages per function, adding labels for each button, and increasing interaction.
Iteration User Interaction
Creative Output
Mobile App Final Design
Result and Takeaway
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Posted Sep 19, 2023
In this case study, my role as a product designer includes creating user experience and interaction based on strategy.