Case Study: Build Early Money Habits

Build Early Money Habits is an online interactive money lesson where children can learn about personal finance in an adventurous and engaging way.

Parents of children aged 10-12 need tools to educate both their children and themselves about financial literacy, ensuring their future financial success. Our goal is to develop a product with a robust brand identity and a compelling digital experience that effectively informs parents about the program, encouraging them to enroll their children in the course. Recognizing that children may have limited digital experience, it is crucial to provide engaging and age-appropriate guidance that is easy to understand and digest.

Build Early Money Habits offers families a financial education platform that is informative and reassuring for parents. The platform is designed to engage children aged 10-12 in a gamified learning journey, making their studies more enjoyable. From a business perspective, the product has a strong, fresh, and modern brand identity, setting it apart from the competition among widely available online learning platforms in the market.

UX research, UI design, UX design, Brand Identity, Creative Strategy

Understanding and effectively communicating both functional and emotional benefits is crucial in marketing, appealing to different consumer motivations and influencing purchasing decisions. Functional benefits address rational needs, while emotional benefits establish a connection and differentiate brands in the market.

During the brand research, we gain valuable insights from other products and brands that encounter similar challenges. We discover how to address different needs for both parents and kids by examining Lego's website. Additionally, we learn about highlighting trust and credibility through visual cues from Halos.

Competitive market analysis involves evaluating the competition to gain insights into the market dynamics. By assessing relative positioning, identifying differentiation areas, and understanding competitive forces, businesses can refine strategies, optimize offerings, and gain a competitive edge.

01

A fresh and modern product character is essential for establishing a solid brand identity.

02

To earn the parents' trust, the product should have informative and credible qualities, promote positivity, ensure safety, and provide educational content.

03

To create an engaging experience for children, the product should be enjoyable, foster curiosity, incorporate gamification, and provide structured guidance.

The idea originates from the objective of blending education and entertainment seamlessly. For kids, engaging in exploration to discover new knowledge provides a more interactive and efficient learning experience. By combining the curriculum with a gamified intergalactic exploration journey, students can practice making financial decisions using virtual money earned through quizzes and module completion.

After research and ideation, sitemap and user flow developed to clarify the user journey as a basic thinking for sketching design and prototyping.

Low-fidelity prototypes help solidify the concept, demonstrate the idea, and test it to targeted users to gain feedback and insights.

Loaded with insights, now we need to define the style guideline strategically. The choice of colors should consider the semiotic aspect, ensuring the product maintains its trustworthiness as an educational resource. The character style represent fresh and modern feeling, while remaining relevant to the target audience of kids aged 10-12.