Rigorous: Identity, website, app, goods
Elion Labs
A brand, an editorial website and a working health app for a UK blood-testing lab. One idea runs through everything: the sample plate. Dots that are filled, dots that are waiting.
Client Rigorous, Cambridge, UK · Sector Healthcare, blood testing · Scope Identity, website, app, goods · Year 2026
01 / The mark
An R set on a 5 × 7 sample plate. Filled wells are the letter. Empty wells are room to measure more.
02 / Type and colour
Black and white with one signal yellow. Inter Tight for words, a dot-matrix face for numbers.
03 / The app
Today counts the markers in range. Every marker shows its trend since the first test and a doctor's note. Track logs sleep, steps, weight, heart rate and mood next to lab results.
04 / The website
An editorial site that explains 62 markers plainly, with three ways to test and facts that build trust before anyone books.
05 / Out in the city
The dot motif carries from the kit box and sample tube to posters, the results letter and the app, where people actually are.
06 / Goods
The R in signal yellow, stitched and printed on everyday things.
Cap 01
Tote 02
Utility Bag 03
Rigorous is a brand concept by Elion Labs. It is not a real medical service.
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Posted Oct 15, 2026
A brand, an editorial website and a working health app for a UK blood-testing lab. One idea runs through everything: the sample plate.
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