Financial analysis AI-copilot Branding

I partnered with a London-based startup to transform their financial analysis AI co-pilot into a fundable, product-ready experience that could clearly communicate its value to investors and enterprise clients.

Additionally, I helped them built a new brand identity from the ground up, including logo design, product typography, and a cohesive visual language, so that the product, marketing site, and investor materials all told a single, confident story.

This also included stepping in as VP Design for the duration of the project, aligning stakeholders, setting a design vision, and translating technical capabilities into clear narratives and interfaces that de-risked the product in the eyes of investors.

Following the launch of the new product and brand, the startup successfully secured a $2M seed investment.