Sellah: Brand strategy, identity, art direction, product

A complete brand and product world for women building faith-led businesses. Strategy, identity and art direction give a twelve-week method, small cohorts, an editorial library and a calm commerce experience one tactile, unhurried system: pause, breathe, build.

Project Sellah · Sector Faith-led business and community · Scope Brand strategy, identity, art direction, product · Year 2026

Sellah begins in real materials: stoneware, linen, olive and uncoated paper. Warm light and generous space make the identity feel held, tactile and unhurried.

Original Sellah lettering: an uneven, hand-shaped rhythm that reads as grounded rather than polished.

Hand-thrown pottery and linen curtains in soft light set the brand's visual references: generous space, imperfect forms, a slow pace.

Home, the five-module method, the editorial library, cohort community and the shop, in one calm product across phone screens.

Home sets the rhythm. The twelve-week method turns identity, vision, strategy, execution and rest into a guided path, lesson by lesson.

A 24-post social direction for Sellah. Existing photography, quiet brand statements and real app views create a rhythm of pause, reflection and purposeful action.

Pause. Breathe. Build.

Social media concepts, shown as a three-column feed. Select any post to view the full-size 1080 × 1350 artwork.

Brand strategy, identity, art direction and product design by John Trabelsi for Sellah. App and identity views show the original supplied design work. Social posts are presentation concepts using existing Sellah photography and product captures.