Nova: Research, strategy, brand, product
Elion Labs
Stop counting calories. Start reading how your body digests. Nova turns one photograph into a clear next meal.
Project Nova · Sector Health and wellbeing · Scope Research, strategy, brand, product · Year 2026
01 / One gentler idea
Nova replaces logging, weighing and calorie arithmetic with a body signal people can understand and keep using.
No logging.
Photograph the plate. Nova reads the meal and explains what it means.
No calorie budget.
Progress follows body water and daily patterns, not punishment by numbers.
No guilt.
Recovery days turn a heavy meal into a clear next move, not a lost week.
02 / Brand as a feeling
A quiet wordmark, soft colour and one living orb make health feel lighter, personal and possible.
Glucagon leads. The orb runs all blue and its colour drifts slowly, the calm end of the scale.
Insulin and glucagon sit close together. Blue, violet and pink blend, the orb's resting look between meals.
Insulin leads. The orb turns pink and speeds up, colour moves faster, the breathing pulse grows slightly bigger.
03 / The snap is the analysis
At the table, one photograph turns a fresh salad into a clear score, hydration read and next move.
04 / A complete daily loop
Home, meal planning and recovery work as one calm system. The orb keeps the day readable at a glance.
05 / Learn the why
A coach answers plainly. Short lessons explain digestion, hormones and the choices behind every recommendation.
06 / An open position
Calorie trackers count and restrict. Expensive lab products personalize. Nova brings a body-led method to one phone.
1B+ people live with obesity worldwide. Nova focuses on the maintenance problem: a method that survives ordinary life.
Understand and choose, not count and restrict.
Research shaped a distinct promise: eat for how your body feels. Product design turns that promise into one repeatable daily action.
Research, strategy, brand and product design by John Trabelsi. Nova presents a digestion-first health concept and original mobile product experience.
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Posted Oct 13, 2026
Stop counting calories. Start reading how your body digests. Nova turns one photograph into a clear next meal.
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