Brand & Web Designer | Gold Laus Award | Ex-FutureBrand
Brand & Web Designer | Gold Laus Award | Ex-FutureBrand
Brand & web design for premium businesses · Figma + Framer
- $5k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 22
- Followers
Brand & web design for premium businesses · Figma + Framer
Brand Identity Designer & Art Director — Vidrio Studio
- 2x
- Hired
- 5.0
- Rating
- 49
- Followers
Brand Identity Designer & Art Director — Vidrio Studio
Caelum — Concept project (fictional brand)
Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.
The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).
The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.
Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇
Design & direction: Vidrio.
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1.6K
Out of Order® — Brand Identity & Label Design
Out of Order is a fictional streetwear brand created for the @designerbriefs weekly challenge (Brief 185): clothing for people inspired by the fear of being average.
What do you think about the aesthetic?
Full case study on my web: notvidrio.com
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39
Out of Order® — Brand Identity & Label Design
Out of Order is a fictional streetwear brand created for the @designerbriefs weekly challenge (Brief 185): clothing for people inspired by the fear of being average.
The logo isn't designed, it's signed. I wrote it by hand with a felt-tip pen, inspired by the autographs scrawled across old photographs and signed band tees, then scanned and vectorised it without cleaning up the line. It works like a real signature: the last mark added to every photo, cap and tee. Everything around it stays quiet, with black-and-white imagery, heavy film grain, clean typography (Inter + Space Mono) and a single colour, a deep Out Red.
The campaign images follow my Augmented Art Direction process: AI generation guided by a defined art direction, then composited, retouched and signed by hand in Photoshop. The AI is the tool, and the hand is what makes it the brand.
Which shot would you wear?
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Strategy-led branding for growth-stage companies
Strategy-led branding for growth-stage companies
Websites, brands & product builds for early-stage founders
COTA, a padel club that finds your fourth player
Every padel player knows the problem: you have the court, you have two friends, and you are one short. In Spain it has a name, falta uno.
COTA is a padel club concept for Madrid built around that moment. Book a court, say how many of you are coming and leave Falta uno on. Every player at your level who wants alerts gets an email the same second, the first to tap Join takes the spot, the match board updates live, and the court fee splits four ways on its own.
Courts are picked straight from the club in 3D: slide through the day and the free courts light up, tap one, choose how long you play, and the price is there.
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19
735
OFF AIR, a horror escape room you play before you book
OFF AIR is a concept escape room on New York's Lower East Side, and the website starts the story before the visit. Officer Matthew followed a tip into an old house and never came out. Visitors follow him in on a live map of the house and look inside four rooms: the Witch, the Library, the Ward and the Butcher. Each room starts a 25-second clock, and when it runs out, the only way to get him out is to book.
Booking takes under a minute: pick a day and a slot, set the number of players and watch the price update, add your details, and get your case file with the room's first clue. Full slots offer a waitlist, and the owner sees every booking in their own dashboard.
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5
154
Senior Brand &UI Designer
Senior Brand &UI Designer
