Andreu Martínez
VIDRIO| Creative Atelier & Art Direction by Andreu Martínez
SALVAGE — A Patagonia concept campaign.
A self-initiated project exploring how a real environmental problem — the fabric waste generated on factory cutting floors before a garment is ever made — can become the product itself.
The idea: 5,000 jackets built entirely from factory offcuts headed for landfill, assembled by hand through Patagonia's existing Worn Wear repair network. No two alike. The mismatch isn't design — it's the material showing where it came from.
The project covers the full campaign: insight, naming, art direction, product photography prompts, lifestyle imagery, a 30-second case film, and social content — all developed as a fictional activation around a brand with a real sustainability infrastructure to support it.
A concept by Vidrio Studio.
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Project closed: brand identity for HYPNOS, a premium streetwear brand.
The client came to us with an intuition — "Dark Luxury Nomad" — but no system. Our job was to turn that mood into a precise visual language: we developed three complete artistic directions and engineered a hybrid (70% Flash Protocol, 20% Silver Noir, 10% Loud After Dark) instead of forcing a single winner.
The result: a hand-stamped wordmark, a wine magenta owl as the brand's visual signature, photography rules, and a 16-section brand guide any collaborator can execute from without ambiguity.
Every image was produced with AI generation under human art direction, refined with professional photo retouching. The machine generates; we decide.
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We just completed a full rebranding for moveit, a student moving company operating across Europe from Maastricht, Netherlands.
New logo, new brand identity system, brand guidelines, and a 13-piece visual campaign — all art-directed and refined through AI-assisted image generation and photo retouching.
From strategy to final delivery.
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Currently developing the visual identity for VALT — a luxury training app
built for the aesthetic athlete.
Not your typical fitness brand. VALT sits at the intersection of physical
discipline and visual culture — where the body is treated as craft, not
just performance.
The project covers the full identity system: brand concept, logo
construction, color language, typography, campaign photography, and motion.
Everything produced under AI art direction — no photoshoots, no agency, no
months of production.
Full case study dropping soon.
Vidrio Studio — AI art direction for fashion and luxury.
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